The story of the new economy told through 50 enterprisesOctober 3rd, 2012 15 comments
Your new economy needs you!!! Please tell us which enterprises are inspiring you to believe that a new economy is starting to emerge. Over the next 12 weeks we will be telling true stories of amazing enterprises, initiatives and entities, of all shapes an sizes. Individually these stories will likely inspire but collectively they start to do something far greater. They start to trace out a vision of the emergent new economy in all it’s stunning diversity.
Contact us either via email or via the comments section below and let us know about some real life initiatives or enterprises that have inspired you. What projects should be replicated or are particularly disruptive? Which initiatives are a living examples of a feature of the new economy? Let us know! Let the world know!!
Why do we want to identify these enterprises?
Each enterprise holds a piece of the new socio-economic puzzle. It’s only when we lay out all the pieces, that we start to visualise and articulate what that new economy looks like. It’s at that point that we can get really excited about it and start to believe in it. Below we’ve started to put that puzzle together in words. This is clearly only the beginning.
Words are cheap, as they say. We want to be able to tell this story through actions and we need your help to do so.
The are some new economic tendencies that are already significant in size. We really want to get some great case studies of enterprises that exemplify these tendencies. Such as collaborative consumption, open source, permaculture, peer to peer… and then there are other trends that are currently smaller in size but also have a significant potential impact on the shape and diversity of our new economy. Such as new currencies and exchange systems, urban agriculture and energy, the gift economy etc. Again, let us know which projects or enterprises that you think bring these features of the new economy to life.
Don’t be fooled into thinking that we’re looking for glamorous initiatives. In isolation each individual enterprise or initiative may not feel, to those involved, like they’re trailblazing or pioneering. They may be doing seemingly normal things like running a bakery or cafe or producing a product but doing it in a way that offers a glimpse into a different way of doing ‘business’ and relating to each other.
Initially, for the next 12 weeks we’ll put out regular blog posts highlighting some of the key individual stories as you send them in. We’ll then start a competition to try to find the best way to bring the collective vision to life. It could be through a visual collage, an interactive high street or a series of great posters, it could even be a video montage, a phone app or a million things that we haven’t considered.
The vision itself is important but so is the medium in which we promote that vision. People access information in different ways and we need to find the way that maximises access and engagement.
Bringing to life a positive vision of the future, and one that is grounded in reality, is perhaps, the single most important thing that we could be doing right now. Our current economic system has brought some levels of progress, but like a juggernaut racing towards a cliff, it has also brought us perilously close to disaster. Creating a clear and credible alternative vision for our future is an imperative if we are to avert collapse and catastrophe. It’s also an essential part of creating the better world that we know in our hearts is possible.
A friend of mine is a racing car driver. He once told me what he’s trained to do if he is facing an immanent crash. Imagine, that his car is in a high speed spin or out of control and, for example, on one side of the road there is a brick wall and on the other is a nice big open field full of flowers. He is trained to focus on the safe zone in the field. This increases his chances of landing there. We know from many examples in life that when you start to focus your vision and mind on something you start to drag your reality in that direction. We now need, more than ever, a positive collective vision that can entice our reality down a positive path. The great thing is that we don’t need to invent this vision or dream it up out of nothing. There are hundreds of thousands, perhaps even hundreds of millions, of people out there already building it from the ground up. We need your help to find out about some of the most amazing examples and to ignite that vision in our hearts and minds.
Here’s some enterprises and projects that inspired us at the recent REconomy Project Day. The event was a UK event so these examples are very UK and London focused. Let us know of any new ones that inspire you from all around the world.
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